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We live in exponential times. According to SONY BGM this year more unique information has been generated than in the last 5000 years altogether, and we can't manage it individually any more. We need digital curators. Considered one of the most trending topics in November 2009, Digital Curation aims at sorting what's interesting with finesse and expertise through a trained eye.

Media Cool Hunting is a Digital Curator, working on the Internet much like a Museum Curator works with Art. As Steve Rubel says we are "sherpas and guides, experts who dive through mountains of digital information and distill it down to its most relevant, essential parts", depending on the interests of each of our clients: news, trends, technologies, resources... We even go a little step further. Art curators are not creators, but they do know when a piece is worth the gold. MCH curates information for others on demand, and suggests concrete formats, formulas and strategies based on its slow-cooked expertise.

Digital Curation is just much about the contents as it is the experience and the way the information is presented. That's why Media Cool Hunting also offers beautiful and highly understandable visualizations of the selected data for presentations. As media cool hunters we master the latest technologies, so these visualizations go from striking keynotes to augmented reality projections.

• MCH observes, selects and processes its curation amongst 5000 digital assets every month.
• The final monthly selection results in about 10 executive articles of around 400 words each.
• Each of these articles includes a list of exclusive opportunities for each client.
• Extra services: visualizations of data, in-person explanation of the monthly observatory and Online Media Management for VIPS and brands that seek excellence and control of their online interactions.

MCH is a service by Bamboo, a cross-platform media agency that rebels against old structures in order to push things forward. Founded in 2003, Bamboo is an agency committed to the consultancy and development of contents that are consistent with the evolution and the changes that the Internet and the latest technologies are printing on the media market. In other words, we design strategies, concepts, formats and formulas based on an almost obsessive observation of the market to help "traditional media" adapt to the times. Bamboo's clients include companies such as Disney, Motorola, Olympus or Nestlé.