We live in exponential times. According to SONY BGM this year more unique information has been generated than in the last 5000 years altogether, and we can't manage it individually any more. We need digital curators. Considered one of the most trending topics in November 2009, Digital Curation aims at sorting what's interesting with finesse and expertise through a trained eye.
Media Cool Hunting is a Digital Curator,
working on the Internet much like a Museum
Curator works with Art. As Steve Rubel says
we are "sherpas and guides, experts who
dive through mountains of digital
information and distill it down to its most
relevant, essential parts", depending on
the interests of each of our clients: news,
trends, technologies, resources... We even
go a little step further. Art curators are
not creators, but they do know when a piece
is worth the gold. MCH curates information
for others on demand, and suggests concrete
formats, formulas and strategies based on
its slow-cooked expertise.
Digital Curation is just much about the
contents as it is the experience and the
way the information is presented. That's
why Media Cool Hunting also offers
beautiful and highly understandable
visualizations of the selected data for
presentations. As media cool hunters we
master the latest technologies, so these
visualizations go from striking keynotes to
augmented reality projections.
MCH is a service by Bamboo, a cross-platform media agency that rebels against old structures in order to push things forward. Founded in 2003, Bamboo is an agency committed to the consultancy and development of contents that are consistent with the evolution and the changes that the Internet and the latest technologies are printing on the media market. In other words, we design strategies, concepts, formats and formulas based on an almost obsessive observation of the market to help "traditional media" adapt to the times. Bamboo's clients include companies such as Disney, Motorola, Olympus or Nestlé.