SubscribeA 360 Strategy for TV
Posted in Television, News on January 28th, 2007. By Eduard F. Vinyamata.
About 2 months ago we highlighted a Wired article about how the music industry is successfully adapting to the challenges and opportunities the Internet is bringing to their industry. We thought some of the solutions they’ve found could be applied to other forms of media and to other industries such as TV.
In this regard NBC has some ideas. They recently issued a Press Release with their take on how to work with Internet trends, instead than against them. They are calling their strategy TV 360 and it involves including original, interactive content available on alternative platforms. The TV show gives clues (for example a webpage adress) and through active investigation the audience can find out more about the characters. All this is sponsored in part by Nissan and will be applied to the hit returning series “Heroes”.
If done right, the Internet may enhance TV’s lure, not dim it.
Related: ABC’s Lost did something like this just last year with “The Lost Experience” and ideas such as their faux product placement of Apollo Candy Bars.
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