SubscribeA Successful Business Model in an Evolving TV
Posted in IPTV, Television, News on June 21st, 2007. By Eduard F. Vinyamata.
What used to be the device that living rooms where designed around is losing it’s spotlight to younger and more intelligent gadgets such as the PC or the mobile phone. Or isn’t it? The fact that Joost might soon be bundled with your brand new TV, or your future cable/satellite box, might indicate that rather than disapearing, TV is finally evolving.
Emily of Watching TV Online might call it TV 2.0. Microsoft is re branding it as Microsoft Mediaroom. Apple would probably just name it Apple TV, and so on. In any case, even Nielsen is at last considering integrating online audience measurements with it’s household ratings system. Will it be meaningful?
So regarding IPTV, we can surely say we have the audience (a very sought for audience by the way) and, as we’ve seen in the last paragraph, we certainly have the technology and the means. We also do have piracy some would add, although this might not be as bad (Via Digg) as we’ve been led to believe…
What everyone seems to be missing however are clear, successful business models one might take as an example. This week Newsweek (Via Lost Remote) highlighted one: MLB. One of the possible reasons for their success? They were not afraid to invest into their online assets to make them succeed. Eight years later (some would give IPTV ventures but just a few months), MLB is nearing $400 million in annual revenues.
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