SubscribeBelow the line TV
Posted in Television, News on March 13th, 2007. By Eduard F. Vinyamata.
Last Halloween, Fox let their Simpsons fans build their own Treehouse of Horror special episode from a collection of short clips and a simple video editor online. Maybe inspired by this idea, last week the Sci Fi channel gave their “Battlestar Galactica” viewers tools (Via Digg) to create their own short Battlestar Galactica Film. Instead of having to edit their clip online, fans download sound effects, music and images from the series and edit their short clips on their own software.
As Lost Remote and Digg commenters noticed this great idea has been cut short by one condition from the Sci Fi channel: that clips can’t be uploaded anywhere but on their own site, effectively killing any chance of this becoming a great (and free) viral marketing campaign.
Meanwhile, the NBC keeps doing a great job with “Heroes” spreading the buzz and involving their audience beyond each episode, their so called 360 Strategy.
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