Business Cards: Drawing your Company’s ID

Posted in Visual, Design, Typography on November 30th, 2007. By Ona Vinyamata.

Being able to define a concept visually is the big challenge for all visual creators. That is, in fact, the essence of our work: there is the objective information to be transmitted, but then also the values or what should attract a concrete target… in the end a list of objectives our images have to accomplish over each and every person exposed to them.

Imagine how difficult this becomes when the original concept is related to us as individuals, like when we’re talking about our own companies. Business cards are their reflection. They have two main reasons to be: the first one is to keep professional information for someone to review in a key moment; the second one is to express with clarity all the good there is to give. The result is a a token of remembrance, tiny little games that draw tiny little worlds where the person holding them likes to stay.

We marvel at well-thought business cards, those with a clear story behind and rewarding design subtleties. In the following pictures you will see some of our favorites. Enjoy!

Business card of a Polaroid Artist (front and back). Design by Funnel.