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YouTube & Joost, One Year Later...
Posted in IPTV, Television, Internet, Advertising, News on October 4th, 2007. By Eduard F. Vinyamata.
A year ago, on October 2006, Google announced that it had reached a deal to acquire YouTube for $1.65 billion. That very same month Skype founders revealed “The Venice Project” or what would later be known as Joost. What has, and what hasn’t changed since then? (more…)
Free as the Price Tag and the Inadequacy of Today’s Metrics...
Posted in Advertising, News on September 21st, 2007. By Eduard F. Vinyamata.
We’ve been advocating for some time now the need of a paradigm shift in media, a fundamental change in approach and underlying assumptions. Our theory is that we’ll only find a successful business model for online media by thinking under such radical a change of assumptions. (more…)
Links of the Week...
Posted in Music, Internet, Mobile, Advertising, News on September 21st, 2007. By Eduard F. Vinyamata.
Record Labels Use Piracy Data to Please Fans (Via Digg)
It turns out that P2P is not only an enemy for the major record labels, it’s also an excellent marketing research tool. In fact, MediaDefender is using piracy to help labels increase profitability. (more…)
Product Placement 2.0...
Posted in Mobile, Advertising, News on September 6th, 2007. By Eduard F. Vinyamata.
Apple announced a partnership with Starbucks that will let their new WiFi enabled iPods and iPhones download music from any WiFi enhanced Starbucks store. An important part of the “Starbucks Experience” is the music selection they play at their stores. What was a cost to Starbucks might suddenly become a new revenue stream as iPod and iPhone users start to check on their devices what music is currently playing and buy it on the spot. (more…)
YouTube Introduces Ads...
Posted in IPTV, Advertising, News on August 24th, 2007. By Eduard F. Vinyamata.
After months of testing different ad models, last Tuesday YouTube introduced their chosen ad format. This MCH article is a wrap up of the most important facts, opinions and conclusions that have been written so far about YouTube’s entry into the world of video advertising. (more…)
Making Money out of Online Video: Paradigm Shift Required...
Posted in IPTV, Internet, Advertising, News on July 20th, 2007. By Eduard F. Vinyamata.
How to build a business out of online video? The Streaming Media Training program (Via Lost Remote) in Valencia, Spain, was all about this question. (more…)
Links from Last Week...
Posted in Citizen Journalism, Advertising, News, Pro Am Journalism on July 13th, 2007. By Eduard F. Vinyamata.
1 Creative Crowdwriting: The Open Book
Wired started republishing a selection of their Assignment Zero stories. Assignment Zero is a Pro-Am Journalism platform: a mix of professional journalists and members of the public: “Citizen Reporters”. This first selection of 12 stories are about “crowdsourcing” . (more…)
On duties, dazzle and danger of Citizen Journalism...
Posted in Citizen Journalism, Publishing, Long Tail, Reports, Advertising, News on July 5th, 2007. By Maren Hermans.
Citizen reporters can help to improve the work of traditional journalists. But without an organizing and overlooking element, is there a risk for the credibility and authority of news? (more…)
It’s payback time: Monetizing User Generated Content...
Posted in IPTV, Internet, Advertising, News on June 28th, 2007. By Maren Hermans.
‘Can User Generated Content (UCG) be monetized?’ A new study by Bear Stearns is asking (Via The Long Tail). ‘Yes.’ would be the answer of 20-year-old Brandon Fletcher, who just signed a revenue-sharing deal with YouTube for his online dating show. (more…)
Links from Last week...
Posted in IPTV, Music, Advertising, News on May 3rd, 2007. By Eduard F. Vinyamata.
“Year Zero” project = “the way a viral campaign should be run” (37 Signals Blog)
While record labels bemoan their sad plight, artists like Nine Inch Nails are coming up with creative ways to inject mystery and playfulness into the music promotion game.
Is There a Place for Long-form Internet TV? (NewTeeVee)
Will the web ever go longform or will it always be snacks?
Could Digg Revolt Come to Video Sites? (NewTeeVee)
Digg users, unhappy with the company’s compliance with a DMCA takedown request on the codes to break HD-DVD encryption, flooded and overwhelmed the social news site with stories containing the code, until its front page was filled entirely with references to the hack.