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Google TV Ads Trial...
Posted in Television, Long Tail, Internet, Advertising, News on April 10th, 2007. By Eduard F. Vinyamata.
Google announced a partnership with EchoStar, a satellite TV platform with 13 million subscribers. Through this partnership, Google is to start selling TV ads. Keval Desai, Google’s director of product management for TV ads believes that a lot of principles of the Internet can be applied to the TV business, and their press release reflects this fact.
Google will, for example, aggregate their own statistics and metrics, providing advertisers with a much more timely and accurate report of viewership than actual rating systems. In the same way that Adwords, Google’s contextual advertising solution charges advertisers per click, Google TV ads will bill advertisers based on the segment of audience that watched the commercial. All this changes, meant to increase relevancy for advertisers and adjust campaign costs to actual audience are a pretty large step forward compared to actual practices and it’s not clear broadcasters in general might be interested in departing from much less precise approximations is use today.
Google TV Ads will bring more changes, or efficiencies as Google puts it, including a completely automated online process from campaign planning to content uploading, and the same auction system working right now for Adwords.
If Google can bring the Long Tail to TV advertising and with complementary ideas such as this one, it will be an exiting time for low budget advertisers as they’ll be able to reach customers in ways that right now where reserved only to the wealthiest businesses and brands.
Links from last week...
Posted in IPTV, Television, Long Tail, Mobile, Advertising, News on April 10th, 2007. By Eduard F. Vinyamata.
Profile of a Long-Tail, Remixed TV Network: Growing Goodness (Via Digg)
What can a long-tail, remixed, online TV network look like? GrowingGoodness.com, a network about organic food, is a great example. Growing Goodness started out collecting YouTube videos (via SplashCast) but built such a good website around those videos and selected them so well that the topical community is now submitting original footage.
Launch your own mobile network
Sonopia works with Verizon to handle calls and data transfer, and lets anyone from a rock band to a church group set up their own mobile network brand. In return, the mini carrier will receive 3-8% of revenues generated by the customers they sign up. Brands create their own calling plans, get a co-branded website and are able to send their members messages about the latest news or special events.
YouTube Not Built on Big Media’s Back?
So maybe YouTube really is about the long tail, the little guy, and the lonely girl.
Marketing in Second Life doesn’t work… here is why!
Last week, the Hamburg-based research firm Komjuniti published the first extensive survey of Resident attitudes toward real world marketing in Second Life. (…) The early results from Komjuniti, as it turns out, are not encouraging: 72% of their 200 respondents said they were disappointed with real world company activities in Second Life; just over 40% considered these efforts a one-off not likely to last.
Links for 2007/03/19-26...
Posted in Television, Mobile, Advertising, News on March 27th, 2007. By Eduard F. Vinyamata.
Top 5 Trends to Expect at CTIA
Article from Giga Om previewing the expected top 5 trends to be found at the mobile industry conference CTIA.
ABC considers TV ads similiar to pop ups - Lost Remote TV Blog
An idea from ABC to integrate commercials into programming, so that DVR users don’t skip them: make them appear as part of the story in TV’s, mobile phones, computer screens and magazines and pop them “full screen”, much like pop up ads or actual product placements work today.