SubscribeArchives: Long Tail
Key Articles of the Week...
Posted in IPTV, Citizen Journalism, Long Tail, Internet, News, Pro Am Journalism, Free on November 30th, 2007. By Eduard F. Vinyamata.
A flight across Europe for $10 is indistinguishable from magic
Is there really such a thing as a free lunch? Actually, there sometimes is. Craigslist really is free. Wikipedia really is free. Nobody is “monetizing your attention”. It’s all thanks to a combination of the falling technology costs of Moore’s Law with the Gift Economy.
Other times, there are strings attached. Advertising clutters your page. You’re pitched upgrades. Limits are imposed. You’re upsold to different products or locked into something very much not free. The difference is this latter category used to be the only category of free. Now it must compete with really free. And the newer category is growing fast.
MTV To Give South Park Episodes For Free
MTV Networks will make every episode of South Park available for free online next year. The important part of this news is the fact that MTV is not doing this to make you happy; they’re doing it to make money.
Harry Potter and Controlled Releases...
Posted in Publishing, Long Tail, Internet, News on August 9th, 2007. By Eduard F. Vinyamata.
The Spanish language version of the latest Harry Potter book will be released later on this year…the official one anyways. According to TechCrunch, a fan translated version of the book can be found on the net right now. (more…)
On duties, dazzle and danger of Citizen Journalism...
Posted in Citizen Journalism, Publishing, Long Tail, Reports, Advertising, News on July 5th, 2007. By Maren Hermans.
Citizen reporters can help to improve the work of traditional journalists. But without an organizing and overlooking element, is there a risk for the credibility and authority of news? (more…)
Links from Last Week...
Posted in Citizen Journalism, Publishing, Long Tail, Internet, Reports, News on June 28th, 2007. By Maren Hermans.
When everybody is able to make news, to report and, most important, to reach viewers and readers, organization plays an important role. How to organize this endless stream of information? (more…)
Oldie but Goldie...
Posted in Long Tail, Internet, News on May 10th, 2007. By Eduard F. Vinyamata.
Out of a great Forbes special issue on Networks, we highlight an article by Rupert Murdoch, “old media” magnate.
The article starts great: (more…)
Microsoft Silverlight Released...
Posted in Long Tail, News on May 3rd, 2007. By Eduard F. Vinyamata.
Microsoft Silverlight, a technology for animations, vector graphics and video playback was released under a 1.0 beta version just this week. To put it simply, Silverlight is Microsoft’s version of Adobe’s Flash, the software behind countless website services and features, for example YouTube’s streaming video and upload tools.
This TechCrunch article highlights why Silverlight is important. In Arrington’s words: it’s important “to anyone who is thinking about where the web will evolve” because “Silverlight will be the platform of choice for developers who build rich Internet applications”.
Related: Also from TechCrunch, a review of Silverlight that explains many of it’s features.
Realted: , Silverlight Community Site. Via Digg
Links from Last week...
Posted in Long Tail, Mobile, News on April 26th, 2007. By Eduard F. Vinyamata.
Head music down by 20%, Tail flat. (The Long Tail)
Music Week’s latest study indicates that while sales of music’s top 200 sellers are plummeting by more than 20%, the rest of the market is dropping by just a 3%. So the music industry health depends in a large part of how well they manage the long tail, their catalogue.
Long Tail enemy #1 (The Long Tail)
The Long Tail enemy #1 is
(…) the convoluted rights clearance process, which imposes its costs mostly in delay and uncertainty, depriving both artists and fans of value from archived content.
Take for example, WKRP in Cincinnati.
Are Carriers Killing Mobile Innovation? (GigaOM)
Mobile might be the next frontier according to corporate leaders like Google CEO Eric Schmidt, but the market needs innovation (…) many worry about the chokehold of carriers on the wireless ecosystem, which they say is cutting off innovation’s air supply.
Google TV Ads Trial...
Posted in Television, Long Tail, Internet, Advertising, News on April 10th, 2007. By Eduard F. Vinyamata.
Google announced a partnership with EchoStar, a satellite TV platform with 13 million subscribers. Through this partnership, Google is to start selling TV ads. Keval Desai, Google’s director of product management for TV ads believes that a lot of principles of the Internet can be applied to the TV business, and their press release reflects this fact.
Google will, for example, aggregate their own statistics and metrics, providing advertisers with a much more timely and accurate report of viewership than actual rating systems. In the same way that Adwords, Google’s contextual advertising solution charges advertisers per click, Google TV ads will bill advertisers based on the segment of audience that watched the commercial. All this changes, meant to increase relevancy for advertisers and adjust campaign costs to actual audience are a pretty large step forward compared to actual practices and it’s not clear broadcasters in general might be interested in departing from much less precise approximations is use today.
Google TV Ads will bring more changes, or efficiencies as Google puts it, including a completely automated online process from campaign planning to content uploading, and the same auction system working right now for Adwords.
If Google can bring the Long Tail to TV advertising and with complementary ideas such as this one, it will be an exiting time for low budget advertisers as they’ll be able to reach customers in ways that right now where reserved only to the wealthiest businesses and brands.
Links from last week...
Posted in IPTV, Television, Long Tail, Mobile, Advertising, News on April 10th, 2007. By Eduard F. Vinyamata.
Profile of a Long-Tail, Remixed TV Network: Growing Goodness (Via Digg)
What can a long-tail, remixed, online TV network look like? GrowingGoodness.com, a network about organic food, is a great example. Growing Goodness started out collecting YouTube videos (via SplashCast) but built such a good website around those videos and selected them so well that the topical community is now submitting original footage.
Launch your own mobile network
Sonopia works with Verizon to handle calls and data transfer, and lets anyone from a rock band to a church group set up their own mobile network brand. In return, the mini carrier will receive 3-8% of revenues generated by the customers they sign up. Brands create their own calling plans, get a co-branded website and are able to send their members messages about the latest news or special events.
YouTube Not Built on Big Media’s Back?
So maybe YouTube really is about the long tail, the little guy, and the lonely girl.
Marketing in Second Life doesn’t work… here is why!
Last week, the Hamburg-based research firm Komjuniti published the first extensive survey of Resident attitudes toward real world marketing in Second Life. (…) The early results from Komjuniti, as it turns out, are not encouraging: 72% of their 200 respondents said they were disappointed with real world company activities in Second Life; just over 40% considered these efforts a one-off not likely to last.
The Snack Culture...
Posted in Long Tail, Internet, News on March 13th, 2007. By Eduard F. Vinyamata.
On it’s March issue wired published a manifesto and and several “Bite-Size” examples of what they call “The Snack Culture“:
We now devour our pop culture the same way we enjoy candy and chips - in conveniently packaged bite-size nuggets made to be munched easily with increased frequency and maximum speed. This is snack culture - and boy, is it tasty (not to mention addictive).
Because of it’s short length, “bite sized” contents naturally tend to be very niche oriented. Maybe it the concept of “Bite-Size” media creation and consumption is the way some media contents are adapting to the Long Tail.