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Links from last week...
Posted in Television, Internet, Mobile, News on July 5th, 2007. By Maren Hermans.

1 Once upon a time, the Motion Picture Association of America (MPAA) had a mission: to control if new US films were morally acceptable before they appeared on the big screen. Well, times have changed (more…)

Mini Episodes, a possible first step into IPTV...
Posted in IPTV, Television, Mobile, News on June 21st, 2007. By Eduard F. Vinyamata.

Following the Snack Size Contents trend we reported about a few months ago, Sony Pictures Television recently launched on MySpace what they call their minisode network. It features carefully reedited versions of their “out of catalog” TV shows so that, while preserving the story arc, each chapter is reduced to about six minutes. Pre-roll ad included. Here at Bamboo we’ve been working on that very same concept, applied to live TV. (more…)

Youtubing: Turning a brand into a cultural practice...
Posted in IPTV, Internet, Mobile, News on June 21st, 2007. By Maren Hermans.

Every week, we hear news from YouTube. Exciting, interesting, groundbreaking. No way to ignore them. Especially not if our goal is to cover new developments and new technologies in media. But we started to ask ourself: Are we still reflecting? What about all the other platforms, other companies, other brands? And here, while asking the question, we already got the answer: YouTube is more than a brand, more than just a name between others. It is actually on its way to become a cultural practice. (more…)

Links from Last week...
Posted in Long Tail, Mobile, News on April 26th, 2007. By Eduard F. Vinyamata.

Head music down by 20%, Tail flat. (The Long Tail)

Music Week’s latest study indicates that while sales of music’s top 200 sellers are plummeting by more than 20%, the rest of the market is dropping by just a 3%. So the music industry health depends in a large part of how well they manage the long tail, their catalogue.

Long Tail enemy #1 (The Long Tail)

The Long Tail enemy #1 is

(…) the convoluted rights clearance process, which imposes its costs mostly in delay and uncertainty, depriving both artists and fans of value from archived content.

Take for example, WKRP in Cincinnati.

Are Carriers Killing Mobile Innovation? (GigaOM)

Mobile might be the next frontier according to corporate leaders like Google CEO Eric Schmidt, but the market needs innovation (…) many worry about the chokehold of carriers on the wireless ecosystem, which they say is cutting off innovation’s air supply.

Links from last week...
Posted in IPTV, Television, Long Tail, Mobile, Advertising, News on April 10th, 2007. By Eduard F. Vinyamata.

Profile of a Long-Tail, Remixed TV Network: Growing Goodness (Via Digg)

What can a long-tail, remixed, online TV network look like? GrowingGoodness.com, a network about organic food, is a great example. Growing Goodness started out collecting YouTube videos (via SplashCast) but built such a good website around those videos and selected them so well that the topical community is now submitting original footage.

Launch your own mobile network

Sonopia works with Verizon to handle calls and data transfer, and lets anyone from a rock band to a church group set up their own mobile network brand. In return, the mini carrier will receive 3-8% of revenues generated by the customers they sign up. Brands create their own calling plans, get a co-branded website and are able to send their members messages about the latest news or special events.

YouTube Not Built on Big Media’s Back?

So maybe YouTube really is about the long tail, the little guy, and the lonely girl.

Marketing in Second Life doesn’t work… here is why!

Last week, the Hamburg-based research firm Komjuniti published the first extensive survey of Resident attitudes toward real world marketing in Second Life. (…) The early results from Komjuniti, as it turns out, are not encouraging: 72% of their 200 respondents said they were disappointed with real world company activities in Second Life; just over 40% considered these efforts a one-off not likely to last.

New & Old Media announce mobile developments...
Posted in IPTV, Mobile, News on April 3rd, 2007. By Eduard F. Vinyamata.

There had been rumors that Google might soon launch a “Google phone”. Last week Engadget explained how the so called Google phones would in fact be LG phones with Google software, not a Google hardware/software solution. Google is to introduce mobile versions of tools such as Google Mail, Google Maps and Blogger.

Google is also developing through YouTube a mobile version of their video website. This will launch as soon as next May for European countries. As explained at GigaOm, the website is to feature a selection of videos (not the whole Youtube cataloge), and it’s the first step to new features and (hopefully all) contents to come. Traditional also announced new offerings last week with the BBC making shows available on mobiles or MSNBC launching their “Multimedia on Mobile” platform.

Links for 2007/03/19-26...
Posted in Television, Mobile, Advertising, News on March 27th, 2007. By Eduard F. Vinyamata.

Top 5 Trends to Expect at CTIA

Article from Giga Om previewing the expected top 5 trends to be found at the mobile industry conference CTIA.

ABC considers TV ads similiar to pop ups - Lost Remote TV Blog

An idea from ABC to integrate commercials into programming, so that DVR users don’t skip them: make them appear as part of the story in TV’s, mobile phones, computer screens and magazines and pop them “full screen”, much like pop up ads or actual product placements work today.

Selected articles & Joost invitations...
Posted in Internet, Mobile, News on March 5th, 2007. By Eduard F. Vinyamata.

Here’s a selection of 3 must-read articles published just last week:

The Attention Economy: An Overview (Via Digg)

…The challenge is not just to protect consumers information, the challenge is to put the user in control of her information… Instead, the user chooses what services he/she wants to receive in exchange for their attention information.

Mobile as the 7th Mass Media (Via Smart Mobs)

…the mobile, as the 7th Mass Media is the youngest, least understood, most dangerous new mass media - one which will soon supercede the internet.

…They then think with a legacy TV mindset, and assume the phone is the dumb little screen, worth only for “snacking” and that “classic” TV content (programmes) should be chumped into tiny bits of football highlights and news soundbytes and little “mobisodes” and this will bring TV to mobile.

…That same argument would suggest we cannot comfortably consume newspaper content on a PC, yet after a newspaper website is cleverly reformated - with a search button for example near the top - the internet is SUPERIOR to the newspaper, even though a traditional full page newspaper does not fit on a PC screen without some zooming or panning or scrolling.

Study: Linear TV on its way out to many (Via Lost Remote)

People in the 18-39 age group will consume 80 percent of their television/video via the internet, VOD, DVR, IPTV or other on-demand platforms in 7 years time

Also, Media Cool Hunting has been a beta tester of Joost for a few months now. We just received 2 invitations and we would like to offer them back to you. If you are interested in joining the Joost beta program get in touch with us through our contact form.

The 3GSM World Congress 2007...
Posted in Mobile, News on February 19th, 2007. By Eduard F. Vinyamata.

The 3GSM World Congress was held in Barcelona last week so it was a very busy time for anyone involved in the mobile world. From a general trends point of view, news such as the fact that some Nokia phones will be able to play YouTube videos, or that Second Life comes to mobile phones are right now more interesting that the dozens of technology announcements made at the Congress. Some of these announcements may soon grow up to become disruptive technologies and ideas, and maybe even trends, so here’s a round up article form Engadget Mobile about the 3GSM World Congress highlights.

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