SubscribeCBS Video Distribution Strategy
Posted in IPTV, Television, News on April 17th, 2007. By Eduard F. Vinyamata.
CBS is trying to reach it’s internet audience through their “CBS Interactive Audience Network” including several non exclusive content-distribution deals. Premium, ad-supported CBS content will soon be available via Microsoft, AOL, Comcast, Bebo, Brightcove, Netvibes, Sling Media, Veoh and Joost, among others. Here’s a list of details on CBS video deals from Lost Remote.
The deal is international, as CBS estimates that 70% of their audience is outside the U.S., content such as “CSI”, “Survivor” or “Late Show with David Letterman” might soon be available anywhere in the world.
CBS is focusing on their core business, content distribution, moving away from the idea that broadcasters need to centralize all their contents on their own sites. The other, opposite trend is the one NBC and News Corp are working on, the so called “You Tube Killer“: a new place where viewers will be able to exclusively access all contents. CBS is hoping to strike a deal with them too and have their contents licensed as well under this portal.
Source Article: CBS Puts Its Shows, With Ads, Out Across the Web
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[…] Video Distribution Strategy, for example, takes this “problem” to an International level, as foreign TV channels, much like […]
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