SubscribeComing Out
Posted in IPTV, News on May 3rd, 2007. By Maren Hermans.
What started as a secret project, now came out of the closet: and jumped directly into the big pool. Joost, the interactive software that makes it possible for users to create their own, customized television program and watch it in high quality on their computers, opened up its club: The beta try out version is (Via Digg) now open for more visitors.
Behalf of this being a nice gesture, it is the first step of little Joost to come out of age and play with the big ones. More viewers are going to witness the new partnership of Joost with Coca Cola, Nestle, Nike, General Motors, Procter and Gamble and Visa (to name only a few). And also to participate, as viewers are not inactive couch potatoes anymore, but active peers. ” For this work ”, said David Clark, Joost’s Vice President for Global Advertising, ” the bargain between the user and the advertiser needs to be reinvented.” Viewers are constructing their own program, where they can either “Just do it”or celebrate “The coke site of life”. Or simply come out with their own slogan.
The partnership of Joost with the biggest brands is not surprising, but it actually disturbs the romantic, yet exciting idea of a secret project called Venice, developed by the best people in business in several European countries. European Romanticism now goes American, the nerd gets the cheerleader.
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