SubscribeCult of the Amateur Look (Video)
Posted in Visual, Video on September 28th, 2007. By Ona Vinyamata.
[Frame detail of a “LonelyGirl15” episode]
Video has very varied forms in the Internet, normally depending on why the video was created, depending on how the video was meant to be consumed.
If we download a whole series from a P2P network, we will see 90 minute episodes in the standards of quality we’re used to watch in our TV sets. But when video has been created specially for the Internet, it is normally short and has an amateur look. Why?
YouTube is our primary source for online video consumption, and we’ve got used to the codified quality of the small videos we watch there. But what’s more important, we’ve even got used to consume home-made videos where the content is much more important than the form (having an opposite evolution from the one TV is having).
Take for example Ask a Ninja, Rocketboom or Diggnation. They all use one single camera, and host stands in front of it giving all the value with the contents communicated.
Even big production houses like Warner Brothers is using the Amateur look to make their online video projects more digestive to youngsters: The Jeannie Tate Show (a talk show hosted by a mother in a minivan driving her kids to soccer) is a perfect example.
Prom Queen is, for example, an exception.
How will the tendency grow? Will the User-Generated-Content-Look guide broadcasters online-projects, or will the professional and amateur look grow apart in the Internet?
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