SubscribeLinks from last week
Posted in IPTV, Television, Long Tail, Mobile, Advertising, News on April 10th, 2007. By Eduard F. Vinyamata.
Profile of a Long-Tail, Remixed TV Network: Growing Goodness (Via Digg)
What can a long-tail, remixed, online TV network look like? GrowingGoodness.com, a network about organic food, is a great example. Growing Goodness started out collecting YouTube videos (via SplashCast) but built such a good website around those videos and selected them so well that the topical community is now submitting original footage.
Launch your own mobile network
Sonopia works with Verizon to handle calls and data transfer, and lets anyone from a rock band to a church group set up their own mobile network brand. In return, the mini carrier will receive 3-8% of revenues generated by the customers they sign up. Brands create their own calling plans, get a co-branded website and are able to send their members messages about the latest news or special events.
YouTube Not Built on Big Media’s Back?
So maybe YouTube really is about the long tail, the little guy, and the lonely girl.
Marketing in Second Life doesn’t work… here is why!
Last week, the Hamburg-based research firm Komjuniti published the first extensive survey of Resident attitudes toward real world marketing in Second Life. (…) The early results from Komjuniti, as it turns out, are not encouraging: 72% of their 200 respondents said they were disappointed with real world company activities in Second Life; just over 40% considered these efforts a one-off not likely to last.
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