SubscribeLooking back at TV’s past to foreshadow it’s future
Posted in IPTV, Television, News on July 5th, 2007. By Eduard F. Vinyamata.
How what’s important in a communication platform is changing values, and how TV’s future business model could be in it’s past.
TV used to be cool, right? As Emily from Watching TV Online points out, maybe the appeal and future of television is not about bigger screens and higher definition as it’s traditionally been the case, but in interactivity and personalization features…image quality taking a second place. Doesn’t it sound a bit like IPTV?
Lost Remote’s Don Day, linking to a Fortune Magazine article, takes the issue from another angle: TV’s future could be in it’s past. In a nutshell, returning to sponsored-branded programs and product integration deals may be how tomorrow’s TV hits are founded…But then, taking into account the potential of communities such as Joost or Babelgum, (still in it’s infancy), what added value will network bring to the deal?
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I’m not sure about the potential of Joost of Babelgum. Tv contents and Internet contents appeal to different attitudes.
I would be happy if someone could reply that last question in the article.
Comment by Damian W. on July 9, 2007