SubscribeMicro Persuasion TV Mashup
Posted in IPTV, Television, News on April 3rd, 2007. By Eduard F. Vinyamata.
Every now and then Micro Persuasion’s Steve Rubel shares with us his vision of the TV of the future. Take for example his December of 2006 article on “How TV Will Become the Ultimate Open Content Platform“:
Since the dawn of the medium in the 1950s, big media has had a stranglehold over what you watch on your TV. However, that’s all about to change. A perfect storm is brewing. A-la-carte programming, branded entertainment and peer-created content are all coming to your TV in glorious high definition - all brought to you by the letters IPTV.
This is going to be one of the most important media trends over the next five years. The rapid pace of change will not only turn TV into an open content platform, but it will radically shift how advertising dollars are allocated and how the entire ad industry operates.
Rubel explains how a TV screen that can connect to any computer and to the Internet is able to show not only network programming contents, but a la carte TV (including indy content) and peer created content, side by side. The fact that to reach millions doesn’t require to go through traditional networks or to buy scarce spectrum space will, in time, deeply change the economics of TV contents.
Last week, a new article about tomorrow’s television was published in Micro Persuasion: “TV: The Next Great Development Platform“. Instead of contents, this time Rubel explores the idea that television might become the next piece of hardware where developers will want to be in, where the next “operating system” battle will be fought. Rubel predicts, this will bring TV to a renaissance:
The TV is undergoing a renaissance. In five year’s time, 50% of what the most coveted audiences watch on their sets will come off the Internet. However, it goes beyond the changes in video content. Television will run widgets and other connected software applications. These will be different from, yet complementary to what runs on a PC desktop or webtop. That’s just the beginning.
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[…] few weeks ago we highlighted an article by Steve Rubel that explored the idea that TV might become the next great development […]
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