SubscribeMini Episodes, a possible first step into IPTV
Posted in IPTV, Television, Mobile, News on June 21st, 2007. By Eduard F. Vinyamata.
Following the Snack Size Contents trend we reported about a few months ago, Sony Pictures Television recently launched on MySpace what they call their minisode network. It features carefully reedited versions of their “out of catalog” TV shows so that, while preserving the story arc, each chapter is reduced to about six minutes. Pre-roll ad included. Here at Bamboo we’ve been working on that very same concept, applied to live TV.
This is an excellent compromise for content owners and broadcasters who are not yet ready to lead by example and take the next step, as some UK broadcasters are rumored to be planning on doing.
Another option would be to invest in the possible next breakthrough media platform, the mobile phone, as MTV is doing by premiering in it full length films.
Alternative IPTV broadcasting systems such as Joost grow in importance everyday. Under this scenario neither traditional broadcasters nor content owners can’t expect to rely on the exclusivity of their rented analog or digital television frequencies. What’s more, they can’t actually afford to just sit and wait as copyright challenging ideas might just take the lead for them.
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