SubscribeMTV’s comeback plan
Posted in Television, News on February 26th, 2007. By Eduard F. Vinyamata.
GigaOm’s Robert Young wrote an excellent article about MTV and how it is poised for a comeback. Viacom, MTV’s owner, may have the richest collection of short form, professionally produced, high quality entertainment contents. Perfect for Internet consumption. MTV’s potential comeback will depend then on how Viacom decides to release their video assets onto the Internet.
We may already know the answer to how: Joost. Marshall Kirkpatrick from TechCrunch (based on a Wall Street Journal article) reported that Viacom is to sign a deal with Joost for the distribution of their contents on this platform.
The remaining question would then be, do they still want their MTV?
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