SubscribeNews Shifting to the Internet (and what to do about it)
Posted in Television, Citizen Journalism, Publishing, News on June 14th, 2007. By Eduard F. Vinyamata.
A recent study points out that the web will be the top news source within 5 years. Maybe that’s why Time Warner CEO is more worried about CNN than CNN.com?
In any case, under this unmistakable trend, it makes sense…
* To work on convergence. As pointed out in this past MCH article, it’s not too wise that, on top of media consumption changes and the crumbling of the copyright model, a TV Network also has to worry about a newspaper from their own media conglomerate competing with their own TV News.
* To become Hyper-local. Mixed with professional production standards, it might very well be the way to survive current changes.
* To take Citizen Journalism seriously (see previous link), as it clearly is an important part of the “New News Model”.
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