SubscribeNewspaper’s Executioner and Savior
Posted in IPTV, Publishing, News on September 13th, 2007. By Eduard F. Vinyamata.
Just last week we explained how the recent AP-Google alliance was basically one more source of competition for newspapers, coming from a front they didn’t expect. Steve Boriss of The Future of News believes that traditional newspapers face a bleak future. Last week’s news might just be not the beginning but the first step beyond “the tipping point in the great fall of newspapers.”
The AP-Google alliance might indicate how in the near future newspaper’s contents might be meaningful only under certain conditions that most contents today do not meet . We won’t have to wait until the near future however. A U.S. study reveals that Old Media journalists are almost completely wrong about what their readers want:
From The Future of News:
“…it is remarkable that anyone engaged in a business would consider satisfying the customer something that is only “increasingly” relevant rather than the entire point of an enterprise from the very beginning.”
Boriss however is looking at the money as well when he defends the upcoming “great fall of newspapers”. In this article, he explains how the year 2007 might become the tipping point for newspapers’ fall based on alarmingly declining advertising revenue.
Guess however, who might come to the rescue…Google, yet again, through a partnership to publish video news content on YouTube and share revenue:
“This new move by Google to carry more news content – after Google News’ deal with news agencies – extends a hand out to newspapers. Although the details have to be worked out, YouTube could be a solution to some of newspapers’ problems, including catering to a younger audience, getting more brand name exposure, driving traffic back to their websites, and simply creating additional ad revenue.”
This, in turn brings us back to the current media conglomerate’s conflict between competition (as the ABC is doing with it’s own affiliates syndication business) or convergence, as Mark Cuban advocates. Considering everything and especially YouTube’s “hand out” to newspapers, convergence seems to be the only way to go…and survive.
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[…] 1. Regain control and exclusivity of local news (actually in the agencies hands) 2. Make the journalist the editor (as previously mentioned in MCH) 3. Understand and embrace the new meaning of Free. 4. Make the customer the first priority once again. […]
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