SubscribeOldie but Goldie
Posted in Long Tail, Internet, News on May 10th, 2007. By Eduard F. Vinyamata.
Out of a great Forbes special issue on Networks, we highlight an article by Rupert Murdoch, “old media” magnate.
Traditional companies are feeling threatened. I say, bring on the changes.
Murdoch gives a short summary and analysis of the actual state of media and concludes that media are not anymore what they used to be. According to Murdoch, in order to be able to survive the revolution, old media have to adapt changes and learn quickly. They have to understand what the meaning of ideas such as networking mean for the media industry. For example, among other things, the fact that old media companies don’t control the conversation anymore.
Then, he predicts, a new golden age of media can start:
Companies that take advantage of this new meaning of network and adapt to the expectations of the networked consumer can look forward to a new golden age of media.
Networking, according to Murdoch, is not the only magic word that can open the treasure box,. Its always followed by a good old value: ‘quality’. Quality, plus learning, experimenting and adapting to the younger generations, may one day tap into the future of media’s great potential. However, Murdoch concludes by saying that neither “(..) I or my company have all the answers.” But, as age is accompanied by wisdom, Murdoch knows to turn this lack into a more philosophical issue: “No one does.”
Co-written with Maren Hermans.
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