SubscribePast Pre-Roll Ads
Posted in IPTV, News on February 4th, 2007. By Eduard F. Vinyamata.
YouTube’s future revenue sharing model, will probably benefit from Google’s own experiments with video advertising. Just last trimester Google started adding pre-roll ads to very targeted video contents found in Google Video. It seems though this was not a great idea. Just recently, Google’s CEO Eric Schmidt said Google would leave this rather uninspired advertising concept for “content-sharing partnerships, contextual ads and more experimentation”. Maybe the fact that 73% of YouTube users say they would visit the site less if it included pre-roll ads before every clip (Via Digg) convinced them this is not the best way to monetize $1.65 billion worth of eyeballs. Here’s hope Mr. Schmidt applies the same logic of less is more to their video strategy.
No Comments
No comments yet.
RSS feed for comments on this post. TrackBack URL