SubscribePaying (or at least reciprocating) the user first
Posted in Internet, Radio, News on February 26th, 2007. By Eduard F. Vinyamata.
Tim O’Reilly and Phil Torrone give their opinion on terrestrial radio and point out how the industry completely forgot the most important key principle of success in business: to focus on your customers. This fact, as mentioned in the article, is increasingly true for other industries such as television networks or cell phone carriers. The problem for all this non customer focused industries is that disruptive technologies and trends are becoming a viable alternative for this customers, thus forcing traditional industries to evolve.
Many times, it’s the customers themselves who are behind this alternatives, built on OpenSource, OpenContent and free to share concepts. As Samuel Rose of SmartMobs points out, the future might actually be based on a SharingEconomy. Under it, the very same concept traditional industries are having problems with today remains the same:
…”the market” will eventually drive people towards creators and providers and facilitators who really start to think about “How can i reciprocate back real value to these people who are sharing with me?”
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