SubscribeProduct Placement 2.0
Posted in Mobile, Advertising, News on September 6th, 2007. By Eduard F. Vinyamata.
Apple announced a partnership with Starbucks that will let their new WiFi enabled iPods and iPhones download music from any WiFi enhanced Starbucks store. An important part of the “Starbucks Experience” is the music selection they play at their stores. What was a cost to Starbucks might suddenly become a new revenue stream as iPod and iPhone users start to check on their devices what music is currently playing and buy it on the spot.
In regard to this announcement Dave Caolo of TUAW points out:
Still think it’s silly? Imagine when ten retailers are on board. Or twenty. Or television networks. Grey’s Anatomy ends with a description of the week’s featured pop tune. Why not grab it then and there?
Music, but also clothing, food, furniture…The concept (and the technology) are also ready for video. Apple may have just brought to the spotlight a renewed, less intrusive and evident way of product placement. Should this take off thanks to the traction the “iPod Revolution” might give it, it could very well acquire an important role in the way media products and hosts, like YouTube, are payed for in the future. Isn’t this much more interesting than say…video overlays?
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