SubscribeRemediating and Remoneymaking
Posted in Television, Internet, News on May 17th, 2007. By Maren Hermans.
“The liveness of the web is a refashioned version of the liveness of broadcast television.”, Jay David Bolter and Richard Grusin wrote in 1999.
Eight years later, this is a two way influence, as recentdevelopments in the relationship between the Internet and television show in how far the two media are connected and mirroring each other.
Both on the Internet and on traditional media, companies are struggling for viewers, users and money. Strategies are similar, as Michael Totty highlights in his “How to be a star in a YouTube World”. A star is a star and becomes a star in just the old-fashioned way. “It turns out that success in the new-media world depends on a lot of the same things as in the old-media universe.” And that would be: talent, effort, time and luck.
Talking about Internet stars: CBS News bought the videoblog and internet-hit Wallstrip for $5 Million, and with it the possible reason for its success: presenter Lindsay Campbell.
And as an Internet format goes to television, a television feature goes to the Internet: an agreement between Fox and MySpace insures a placement of the advertisement-spots of next years Superbowl on MySpace.
It seems like TV and the Internet are meant to live together, if not to become one. Maybe their first kid will be called Joost, a recent $45 Million investment on it should give him a chance to grow up.
Related: BBC’s desperate attempt to lead the new media revolution
No Comments
No comments yet.
RSS feed for comments on this post. TrackBack URL