SubscribeSelected articles & Joost invitations
Posted in Internet, Mobile, News on March 5th, 2007. By Eduard F. Vinyamata.
Here’s a selection of 3 must-read articles published just last week:
The Attention Economy: An Overview (Via Digg)
…The challenge is not just to protect consumers information, the challenge is to put the user in control of her information… Instead, the user chooses what services he/she wants to receive in exchange for their attention information.
Mobile as the 7th Mass Media (Via Smart Mobs)
…the mobile, as the 7th Mass Media is the youngest, least understood, most dangerous new mass media - one which will soon supercede the internet.
…They then think with a legacy TV mindset, and assume the phone is the dumb little screen, worth only for “snacking” and that “classic” TV content (programmes) should be chumped into tiny bits of football highlights and news soundbytes and little “mobisodes” and this will bring TV to mobile.
…That same argument would suggest we cannot comfortably consume newspaper content on a PC, yet after a newspaper website is cleverly reformated - with a search button for example near the top - the internet is SUPERIOR to the newspaper, even though a traditional full page newspaper does not fit on a PC screen without some zooming or panning or scrolling.
Study: Linear TV on its way out to many (Via Lost Remote)
People in the 18-39 age group will consume 80 percent of their television/video via the internet, VOD, DVR, IPTV or other on-demand platforms in 7 years time
Also, Media Cool Hunting has been a beta tester of Joost for a few months now. We just received 2 invitations and we would like to offer them back to you. If you are interested in joining the Joost beta program get in touch with us through our contact form.
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