SubscribeSmall news, big plans and no money: hyperlocal journalism
Posted in Citizen Journalism, Internet, News, Hyperlocal Journalism on July 13th, 2007. By Maren Hermans.
Naturally, the Internet works good for world news and vacation weather reports. But if the so called “World Wide Web” wants to go local, or even hyperlocal: is there anything more to add to the average citizen journalist reporting life from his living room?
Backfence, an attempt to hyperlocal news-reporting, had to resign and the omnipresent Internet question emerged: Is there any money to make?
‘To stay very small, you may have to get very big.’ is a conclusion of Washington Post’s Paul Farhi (Via Lost Remote). A single hyperlocal news- site, concentrating on one community, is doomed to fail, but it could actually work as part of a big network of different regional news-sites. Mass makes money and local can live. More advertisers would be attracted, inter-local cooperation would make hyperlocal news-reporting more efficient. Build up from the bottom, or reversed: also the Washington Post is working on hyperlocal micro sites, with the first one to be launched in Loudoun County, Virginia, writes Farhi.
Another solution could be Steve Boriss horror scenario for the average local newspaper owner: hyperlocal online news rule, local newspaper collapses, advertisers need new platform: hyperlocal online news earn big money. Hold on!, but how? seems to be the big question.
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