SubscribeStill Looking for a Business Model for Internet Video
Posted in IPTV, Television, Internet, Mobile, News on September 13th, 2007. By Eduard F. Vinyamata.
Despite the huge growth of video on the net, a clear business model has yet to be found. At MCH we advocate that to find a working business model a complete paradigm shift is required: The industry is not only in front of a simple platform shift, it’s facing a whole social transformation where scarcity doesn’t exist…among other important changes.
Almost a year ago, on the 6th of October of 2006, Google bought YouTube. This was a wake up call for many people in the media production and distribution world, at least from an European point of view. The US, in this regard, already had networks streaming contents online and contents of any type were thought with the Internet in mind, even if only with promotional intentions. The fictional Oceanic Airlines website that the ABC created for Lost’s premiere on 2004 comes to mind.
In any case, since then and every few months we like to highlight what the latest efforts are to find a working business model for Internet video, as well as to check on the state of the Internet video’s growth, technology, trends, etc.
As with Mobile TV, it’s clear the technology is here and it’s ready. The public is here as well, mostly checking YouTube, or downloading pirate torrent files. Just last March we published an article about how Internet video is actually consumed. The public is however also watching what traditional Television networks are offering. Here’s a comparison of their current offers (via Digg).
While social video and user generated content, looks healthy in part thanks to YouTube, professional Internet video contents are looking at a bright future as well: it will be a $5.4 billion dollars in revenues market in less than 5 years…although, again, no clear winner business or exploitation model has been found as of today.
What constitutes an Online Hit? What’s new to watch on the web? What are the current web trends (follow up article) one can be inspired from? All these questions, each of them answered under their respective links, should help you come up, if not with a definitive business model for Internet Video, at least with a product that as Bamboo’s mission statement says, “will be consistent with the evolution and the changes that the Internet and the latest technologies are printing on the media market. “
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