SubscribeThoughts on Internet video consumtion
Posted in IPTV, News on March 20th, 2007. By Eduard F. Vinyamata.
Mark Cuban was curious to find out when people watch online video. Taking data for January of 2007, he came to several conclusions in this post at his personal blog. Here’s an excerpt:
When do more people watch online video than any other time ? From 10am to 5pm, mon to fri. Thats when 30pct of all online video viewing takes place. If you want to go a little earlier, for those that get to work early, add another 7pct. So that 37pct of all online viewing activity takes place from 7am to 5pm.
Mark Cuban goes on to point out how TV networks know this information and that’s why they stream their whole shows online without worrying this will affect their viewership and ad sales…
Many Internet video producers have also detected that short length contents work best on the Internet, and are building their offerings around this idea, disregarding longer contents as “analog, traditional TV thinking”.
While it’s clear short length, long tail contents are what Internet video is all about today, this trend may evolve this very same year 2007. It’s in the hands of companies such as Apple, Microsoft or Amazon and their solutions to make it easy to watch Internet video downloads to TV. Actually, something as important as legal and “pirated” downloads has been ignored in Cuban’s consumption habits study.
Cuban points out: “the more things change, the more they stay the same”. Well, Internet video audience is the same audience that watches “Heroes” or “American Idol”. If they watch Internet video at the office and not at home maybe it’s not so much because longer than 5 minutes formats are passé but because it’s not simple, it’s not easy to watch longer video on the home TV. Yet, it’s very convenient and easy to consume short length video while at work.
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