SubscribeYouTube working on a revenue share model
Posted in IPTV, News on February 4th, 2007. By Eduard F. Vinyamata.
YouTube’s cofounder Chad Hurdley announced last week at Davos that his company is working on a way to share advertisement revenue with video content creators. Although Hurley gave no further details on their future revenue sharing model, Revver or Metacafe are great examples of what could YouTube could come out with.
Hurley said this move will foster creativity in YouTube’s community and that they didn’t start working on a revenue share model until just recently because they wanted to make sure they built a community around video first.
Another interesting point of view on this news comes from a Digg user comment: YouTube might be interested in a revenue share model to make it easier for copyright holders and the RIAA’s of the world to track authors who break copyright. If users want to be paid they will have to identify themselves, thus loosing a layer of anonymity. On top of this, sharing revenues with millions of users is a great excuse to promote Google’s Check Out service.
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